Interesting Things Barbie Life in Barbie Land and Real Life

Who doesn’t know this Barbie? Barbie films are usually synonymous with pink. The Barbie film is a production from Mattel Entertainment and was first released in 2001 with the first Barbie cartoon entitled Barbie in the Nutcracker by Barbie Entertainment. In 2001, the Barbie.com website was launched for the first time. The Mattel company initially only produced Barbie dolls with doll characteristics that were thin, fair-skinned, and had blonde hair. After several years, market interest in Barbie with this personification began to wane because it was considered out of date, so the Mattel company changed the beauty standards for Barbie dolls according to market interests with various skin colors and ethnicities. Not long after, the Barbie company also produced Barbie dolls in various sizes, styles, and doll curves. The company also produces various supporting equipment, such as clothing, cars, and houses.
No less interesting, now that the Live Action Barbie Film has been broadcast, starring Margot Robbie as Barbie and Ryan Gosling as Ken, as well as other actors who have successfully starred in this Live Action Barbie Film, Moreover, the live-action Barbie movie raised the theme of feminism and the meaning of patriarchy. This live-action film directed by Greta Gerwig tells the story of the differences between Barbie’s life and real life.

This Barbie film really provides a very interesting plot, especially the exhibition that stars in this live-action film. Some interesting things about this live-action film are:

1. The first live-action Barbie film
2. Live action Barbie shows various roles and characters.
3. Shows different settings in the Barbie world and the real world.
4. The color pink dominates the film.

Not only that, but this film even stars the famous singer Dua Lipa. This Barbie film also features a male protagonist, namely Ken, played by Ryan Gosling. This live-action film has been planned since 2009 and has already canceled many Barbie exhibitions. Barbie Exhibition, or Margot, participated in casting in this film in 2019. Apart from that, the pink color in every detail gives this film a distinctive impression. Apart from that, this film is very different.The live-action Barbie film made a very deep impression on the audience. This live-action film is not only devoted to children, like Barbie cartoons. This live-action Barbie film is perfect for viewing by all groups, both girls and boys. This film presents an extraordinary storyline and will give an impression and a message to the audience such as feminism, confidence, care, and achieving goals.
It cannot be denied that Barbie has had a big influence on society, especially women, who always hope for gender equality in real life. In this case, the Mattel company also launched an environmentally friendly Barbie doll innovation. Barbie dolls are made from recycled plastic materials that are dumped into the ocean. As for several other actions through Barbie, including:
1. Brand campaign “The Future of Pink is Green”. The new brand campaign for The Future of Pink is Green: The new campaign, which is being launched in collaboration with BBH LA, will contrast Barbie’s association with the color pink with the idea of safeguarding the environment with the color green to highlight our next step toward a greener future.
2. By 2030, Barbie’s environmentally friendly production program aims to utilize all recycled, recyclable, and bio-based plastic materials to be used as materials for dolls and packaging.

Conclusion

Barbie is a cultural phenomenon that has been an icon in the world of toys and entertainment for decades. Originally known as a doll that reflected narrow beauty standards, Barbie has evolved into a more inclusive brand with a wide variety of skin tones, ethnicities, sizes, and styles. Apart from that, the Live Action Barbie film, featuring Margot Robbie and Ryan Gosling, not only provides entertainment but also raises the theme of feminism and the meaning of patriarchy, giving a moral message about self-confidence, struggle, and achieving dreams to the audience. Apart from that, the Mattel company is also committed to environmental sustainability by producing Barbie dolls from recycled plastic and launching the campaign “The Future of Pink is Green,” which emphasizes the importance of protecting the environment. This innovation is a positive step in maintaining environmental awareness amid Barbie’s undeniable popularity.

REFERENCES

• Helwagan, L. 2023. LIFE IN PLASTIC, IT’S NOT FANTASTIC. Eartday. https://www-earthday-org.translate.goog/life-in-plastic-its-not-fantastic/?_x_tr_sl=en&_x_tr_tl=id&_x_tr_hl=id&_x_tr_pto=tc
• Hifzurahma, M. F. 2023. Review Film: Barbie. CNN Indonesia. https://www.cnnindonesia.com/hiburan/20230723144515-220-976732/review-film-barbie/2
• Lova, C. 2023. Review Film Barbie, Petualangan Margot Robbie dan Ryan Gosling ke Dunia Nyata. Kompas.com. https://www.kompas.com/hype/read/2023/07/20/132449166/review-film-barbie-petualangan-margot-robbie-dan-ryan-gosling-ke-dunia?page=all
• Ratriani, V. 2023. Sejarah Barbie, Mattel, dan Ikon Kesempurnaan Tubuh Perempuan. Kontan.co.id. https://internasional.kontan.co.id/news/sejarah-barbie-mattel-dan-ikon-kesempurnaan-tubuh-perempuan
• Suhendra, I., dan Bahar, R.F. 2023. Film Barbie Live Action, Angkat Isu Feminis Sambil Ajak Berimajinasi. Viva.co.id. https://www.viva.co.id/showbiz/film/1619458-film-barbie-live-action-angkat-isu-feminis-sambil-ajak-berimajinasi
• Anonim. 2021. Mattel launches sustainable new Barbie Loves the Ocean range. https://toyworldmag.co.uk/mattel-launches-sustainable-new-barbie-loves-the-ocean-range/
• VanCort, E. 2023.7 Lessons Women Can Learn From the Barbie Movie. Blogher. https://www.blogher.com/living/7-lessons-women-can-learn-from-the-barbie-movie-46511/#:~:text=Barbie%20shows%20us%20a%20world,real%20world%20can%20be%20hard.